Professional Papers and Publications
David Giovannoni’s professional papers (1972-2006) are being prepared for deposit at the National Public Broadcasting Archives. Those looking for primary documents about audience and programming research in public radio during these years should contact Special Collections in Mass Media and Culture at the University of Maryland, College Park.
The largest on-line collection of David Giovannoni’s publications is at Audience Research Analysis’ website. The most recent and most requested articles are also available here:
For their listeners, NPR News stations are the last thing worth listening to on the radio
Current, March 11, 2021.
Giovannoni: Listening dynamics of core NPR News listeners 'are shifting in the wrong direction'
Current, July 20, 2020.
Principles and Principals: Ten Reflections on Public Radio and You
Keynote address to PRPD Annual Conference, September 2002.
The Business of Public Service
Keynote address to PRDMC Annual Conference, July 2001.
Evaluating Our Opportunities
Speech to PRPD Annual Conference, September 2000.
AUDIENCE 98: Public Service, Public Support
David Giovannoni, et al. Washington, DC: Corporation for Public Broadcasting, 1999.
Power and Affinity — Using New Audience Yardsticks in Choosing Programs
“Current Thinking.” Current, Vol. 14, No. 20, November 6, 1995.
Public Service, Values, and Ratings
Info.p@ckets, No 4, Washington, DC: Corporation for Public Broadcasting, August 1994.
Remarks upon the Acceptance of the Edward R. Murrow Award
April 11, 1994.
Appeal and Affinity
“Radio Intelligence.” Current, June through December, 1993.
Radio Intelligence 1988-1990: An Anthology of Essays on the Meaning, Design, Management, and Use of Public Radio’s Audience and Programming Research.
Washington, DC: Corporation for Public Broadcasting, 1991.