Requests to speak about public broadcasting are typically declined. In lieu of interviews, primary documents are the best way to study the history and impact of audience and programming research in public radio. The following books and articles are also worth reviewing.
Public Radio’s Private Guru
Samuel G. Freedman. The New York Times, November 11, 2001.
Has Success Spoiled NPR?
Drew Lindsay. Washingtonian, March 2007.
NPR: The Trials and Triumphs of National Public Radio
Michael P. McCauley. Columbia University Press, 2005.
Listener Supported: The Culture and History of Public Radio
Jack W. Mitchell. Praeger Publishers, 2005.
Guys in Suits with Charts: Audience Research in U.S. Public Radio
Alan G. Stavitsky. Journal of Broadcasting and Electronic Media, Spring 1995.
Audience Measurement for Public Radio Puts Researcher in Cross Hairs
Research Department Report, January-February 2002.
ideastream: The New “Public Media”
Michael J. Zukerman. Carnegie Reporter, Spring 2008.